If you want to see what the future of business looks like, Tony Hsieh reveals how today’s greatest companies are truly combining passion with profits, and adding the 3rd key element — purpose.

As CEO of Zappos.com, Tony has led the company to $1 Billion dollars in annual sales, and placing it on the top lists of the most progressive and successful employers in the world.  In November 2009, Amazon purchased Zappos.com for approximately $928 Million dollars — but intends to leave the company operating as it is, because they’ve found such a powerful and successful formula.

And this isn’t Tony’s first success.  In 1996 (when he was 23 years old), he co-founded a company called LinkExchange that he sold to Microsoft 2 years later for $265 Million.  That led him to create a venture capital firm, which ultimately led him to meet the original founder of Zappos.com, and take an interest in the unusual business model of selling shoes via the internet.  That original concept became today’s online retailer juggernaut, Zappos.com.

Every entrepreneur should see this video, because it reveals how to create a GREAT company, regardless of its size, by focusing on what really matters.

Among other things, Tony reveals:

• His definition of brand, and why focusing on brand is the wrong approach
• His #1 priority at Zappos.com (and it ISN”T customer service)
• The reason why most business struggle to succeed (they’re focus on the wrong things)
• How you can instill a powerful culture into your business, regardless of its size
• The secret to their hiring process that brings them massive loyalty in their employees

Tony is a great example of the next-generation entrepreneur, and that there is a powerful future ahead for small business owners who dare to dream big, and remain focused on what matters to them.

Watch the video and then POST A COMMENT below – what do you think is the most valuable part of Tony’s insight?

Do you disagree with him?

What do you think makes a GREAT company?

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