Tony Hsieh, CEO of Zappos.com – Lessons From a Billion Dollar Entrepreneur
If you want to see what the future of business looks like, Tony Hsieh reveals how today’s greatest companies are truly combining passion with profits, and adding the 3rd key element — purpose.
As CEO of Zappos.com, Tony has led the company to $1 Billion dollars in annual sales, and placing it on the top lists of the most progressive and successful employers in the world. In November 2009, Amazon purchased Zappos.com for approximately $928 Million dollars — but intends to leave the company operating as it is, because they’ve found such a powerful and successful formula.
And this isn’t Tony’s first success. In 1996 (when he was 23 years old), he co-founded a company called LinkExchange that he sold to Microsoft 2 years later for $265 Million. That led him to create a venture capital firm, which ultimately led him to meet the original founder of Zappos.com, and take an interest in the unusual business model of selling shoes via the internet. That original concept became today’s online retailer juggernaut, Zappos.com.
Every entrepreneur should see this video, because it reveals how to create a GREAT company, regardless of its size, by focusing on what really matters.
Among other things, Tony reveals:
- His definition of brand, and why focusing on brand is the wrong approach
- His #1 priority at Zappos.com (and it ISN”T customer service)
- The reason why most business struggle to succeed (they’re focus on the wrong things)
- How you can instill a powerful culture into your business, regardless of its size
- The secret to their hiring process that brings them massive loyalty in their employees
Tony is a great example of the next-generation entrepreneur, and that there is a powerful future ahead for small business owners who dare to dream big, and remain focused on what matters to them.
Watch the video and then POST A COMMENT below – what do you think is the most valuable part of Tony’s insight?
Do you disagree with him?
What do you think makes a GREAT company?
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I agreed 100% with what Tony said! I wish all CEO’s would get on board with the way he thinks! I love how he talked about company culture being his top priority, and about wanting to be about something more important than selling shoes.
I think having a higher purpose than profits makes a company great, but you have to be committed to that purpose — like Tony said, it can’t just be a plaque on the wall. I also loved what he said about chasing the vision, not the money. And making the whole company part of that vision.
As a side note, I have had personal experience with Zappos’ Customer Service, and they are incredible! I keep going back to them because of my previous experiences!!
Great job! I can’t wait to see the rest of the videos!
The valuable part of Tony’s insight was: establishing core company values and being committed to them.
Tony Hsieh’s talk was excellent, the companies of the future really need to grasp the idea of caring for their employees and customers. Corporate America has completely destroyed employee and customer loyalty with their attitude of greed and only caring about the sale. Tony has nailed it on the head of looking after the employees and the corp culture which will continue on to the customer and then to the bottom line of profits. I work for a municipal government that has the big long mission statement that amounts to nothing, because management does not come close to following that statement themselves and have shown that they don’t care for the employees. How happy do you think the taxpayers are with the service, not very. Engage the employees in a real way also can go a long way to building a positive culture.
A fabulous affirmation to me that I have started my company on. I first heard Tony’s philosophy by way of Jack Canfield, but I had forgotten it until hearing Tony… Follow your heart and the money will come. Tony reminded me that it’s the value and or the problems we solve to the betterment of others that is the most important. The culture is the foundation that attracts the best people to the company and customers and clients to want to be apart of it benefiting in the products or services.
Thank you Tony and Thank you Greg.
Amazing – This guy really knows what he’s talking about. Truly inspirational
When I walked through Zappos last week I was truly blown away. This must be one of the most unconventional work environments I have EVER seen. It goes way beyond the Dot Com era of culture. Tony has taken all of the rules and thrown them out the door to create one great company.
One of my big take-a-ways was Tony’s humble nature. No ego. Just a brilliant mind that thinks on a level that most of us can’t fathom let alone understand.
Thanks to Zappos for the tour and Tony for creating what will go down as one of the great case studies of our time.
Hello Greg,
I agree with him. Like he says”good customer services is the key.”
Best Regards,
Maria
It’s a breath of fresh air hearing Tony’s perspective not just on business but his understanding of what matters in life. Asking why is a wonderful way to distill a deeper truth.
One bit of technical feedback, I have an older computer but listen to videos all the time. This one was particularly annoying because of the loading time and interruptions throughout the video to load more. It may be my computer’s fault, so please take this as constructive feedback and not a complaint.
Sadly in englandthe core elements of business have been lost,
Even a good morning from a shop assistant is never seen ,being polite 2 your customers begins on the shop floor
which is basicaly none existant in most stores,
The japanese used to have a job for life
staying with there companys for life
insurances and were all taken care of by the firms
respect for the family values along with headaches taken away from the workers as in healthcare/sickness holidays along with recognising the individuals effort within the company giving bonusus for a truly appreciative year works wonders for all companys
A misserable employer /sadistic and heartless ,only thinking of proffit before everything else ,then yes you will fail over a period of time
Thank you so much Tony for sharing your Vision!! The difference between your company and most others, is that you’ve cast your Vision in such a way that your Team (employees) grabbed on as well. One person’s Vision vs. casting a Vision. And the ripple effect goes out to your customers and your vendors and now to all who hear you speak about it. Your Vision will touch the World. I am grateful to have had the chance to listen to this short snippet. With Warmest Aloha, Kim Schaefer (Hawaii)
PS. For anyone experiencing interruptions on the Video. Listen on Google Chrome rather than Internet Explorer. I was having same issue. The problem is Internet Explorer, not the video itself.
He puts the “we” [community] in front of the “me”[self centeredness] & that’s exciting!
You have put the”we” [community[ in front of the "me" [self-centeredness] & that’s exciting! Thank you for your generous spirit!
i have been employed by several companies that are run by accountants,and have found they all love money and use people.They seemed to have got it the wrong way round,they call it business.Its great to hear tony puts other things first other than money,although it is important.
Thank you Tony
I agree with your vision of delivering happiness to the world. It is inspring you hear how you have communicated this to your people.
Susan
Tony! Thank You! ….. Standing Ovation!
@Jacqueline Campbell
I agree!!! And the cool part is that Tony has established his own personal core values and is committed to them! A really good example of “work on yourself and the world comes to You!”
I really enjoyed listening Tony’s speech. What touched me is that Tony talks what he walks. So he has implemented what he is talking and that’s really worth listening and inspiring.
Thank you Tony! So inspirational! Can anyone point me to a good customer service company in the UK (london)?
Hi Tony,
I have some knolwledge about customer service, but in the way you explained it and put it together it gave me a better vision. Core values, company’s culture, pleasure, pasion and purpose=happiness. Great teaching.
I would like to learn more from you. Thank you for sharing and I enjoyed listening to you.
Thanks a lot,
Marlene
This is exactly how I do business and love the way Tony articulated it. Love this presentation and can’t wait to hear more.
lWe need more companys to follow Tonys way at Zappos… it really is about happiness not really the money… the world would certainly be brighter if we communicated better and reached for happiness.
I work as a hypnotherapist and today the majority of my clients come from the corporate world where people seem to have totally forgotten about the personal touch and happiness.. loved the video… thanks
I love the idea of focusing on the vision and not the money. I agree that the money will follow if you are in line with your own purpose and vision. Thank you for this inspirational talk! I will remember it and apply it to my own business.